Please answer the following questions on this week’s required readings (1-2 page
Please answer the following questions on this week’s required readings (1-2 pages, 11-point font):
Edelman, D., & Singer, M. (2015). Competing on customer journeys.
What are the four capabilities required to build a customer journey? Briefly explain each one.
In your opinion, is one capability more important than the others? Why or why not? Explain briefly.
Kemerer, C., & Dunn, B. (2017) Netflix Inc.: The disruptor faces disruption.
What is this case about? Provide a summary
What are the main theme(s) in this case? Briefly elaborate on each theme(s).
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