Pick one of the execution styles (try to pick one that no one in your discussion
Pick one of the execution styles (try to pick one that no one in your discussion board has chosen already – we don’t want to be too boring. This is an incentive to post early!)
Do some additional web research on the one you pick (everyone is reading the book, so give us something we don’t already know). Make sure you cite the sources from which you are pulling your outside information. For example, you may find research in the popular press, academic journals or trade magazines like Ad Age. A specific example of an execution style would be humor. There are a lot of articles in a broad range of sources on the effects of humor in advertising.
Evaluate the execution style you’ve chosen in terms of effectiveness and consumer attitudes based on the textbook, outside resources, and a bit of your own personal opinion.
Examples of advertising executions would include: straight sell/factual message, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality symbol, imagery, dramatization, humor, combinations.
Enrich your post with examples of a commercial or print ad demonstrating the execution style you are writing about, as well as any fun facts, opinions from blogs, etc. Just make sure you cite.
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