Assignment Content For this assignment, read ‘The Purina Story” and the “Let’s G
Assignment Content
For this assignment, read ‘The Purina Story” and the “Let’s Get Technical-Data Mining” section in Chapter 6 of the textbook. Once you have read and reviewed this information, respond to the following questions with thorough explanations and well-supported rationale.
Compare and contrast online research and data mining. How do each affect the business strategy of a company?
Classify the research methods used by Purina in the case study, and determine if some type of cross-selling would benefit the company’s brand. Provide support for your conclusion.
With the privacy concerns of today’s online consumer, do you find Amazon or Purina behaving unethically in their practices? Why, or why not?
Analyze the privacy policies of Purina and Amazon online. What parts of their privacy policies are reassuring? Is there anything of concern?
Your case study must be at least two pages in length, not counting the title and reference pages. References should include your textbook, at least one website, and one additional credible source; therefore, you should have a minimum of three sources. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
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