Category: Marketing

Introduction: This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty. Scenerio: For this...

Every day we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that...

The ability to conduct a strategic market analysis is key to the development of a compelling brand strategy and brand platform. To conceive brand strategy, brand managers conduct a strategic analysis of the product-market...

Please answer the following questions on this week’s required readings (1-2 pages, 11-point font): Edelman, D., & Singer, M. (2015). Competing on customer journeys. What are the four capabilities required to build a customer...