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Introduction: This portfolio work project, a social media plan and PowerPoint pr

Caaltu — Sat, 01 Jun 2024 18:39:59 +0000

Introduction: This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty.
Scenerio:
For this assessment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of these scenarios in the Requirements below. Both options will be graded using the same Rubric.
OPTION 1
You are an owner of Spokin’ Wheels, a locally owned bicycle shop with two locations. While your original location has been in business for several years, your second location has only been open a few months. The bicycle shops sell new and previously owned major brand bicycles. The shops also provide repairs, offer a small line of bicycle accessories and clothing, and organize group rides on Sunday mornings. You and your business partner both want to have a solid social media plan in place to grow the shops.
OPTION 2
If you chose Option 2 for Assessment 1, use the same business for this assessment, or select a different business. Note that it is recommended that you use the same business for each assessment in this course, using the following criteria for your selection:
The company fits the assessment requirements.
You can complete your assessment without disclosing confidential company information.
Your role:
OPTION 1
You are one of two owners of Spokin’ Wheels. Your background is primarily in marketing. Your business partner’s background is in operations. While she is focused on making the internal customer-facing processes as efficient as possible, you are working on writing the social media plan.
OPTION 2
Your boss, a director, has tasked you with creating a social media plan. He is relying on you to prepare an analysis that can be presented to the executive team of the company. You completed a special project for him a few months ago that went very well. You are pleased to have received this new assignment.
Requirements:
Develop a social media plan and a PowerPoint presentation of your plan for your selected company. At a minimum, address the following elements:
Analyze customer segmentation characteristics.Develop two personas to portray your company’s customers based upon that analysis.
Analyze appropriate social media platforms for developed personas.Analyze at least two platforms that will be most effective for the personas you developed. Describe why you think they will be effective.
Analyze at least two platforms that are not likely to be effective for this niche customer. Describe why you think they would not be effective.
Develop a social media plan based upon the personas and platforms selected. Respond to the following:What platforms will your company use to drive traffic to your website?
What will customers be able to do once they are on your website?
How will these platforms engage with the customer?
What challenges do you anticipate in implementing your social media strategy? How will you overcome those challenges?
Deliverable format:
REQUIREMENTS:
The social media plan must be at least 8 pages in length, in addition to title and reference pages.
The PowerPoint presentation must include at least eight (8) slides.Select a PowerPoint slide template appropriate for a professional presentation. Base your presentation on your social media plan, and include the supporting narrative as speaker’s notes. Do not overbuild your slides; information that supports what you will be saying should appear as speaker’s notes.
RELATED COMPANY STANDARDS:
The social media plan and PowerPoint presentation are professional documents and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
Include at least two properly cited visual elements (for example, a table, figure, or picture).
Use at least six scholarly or academic sources, where applicable, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.
Use APA format for references.
Evaluation:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding Rubric criteria:Competency 1: Analyze how marketing theories and models inform marketing strategies in the interactive marketplace.âAnalyze customer segmentation characteristics.
Competency 3: Evaluate the impact of relevant data on digital marketing strategies and techniques that support organizational outcomes.Analyze appropriate social media platforms for developed personas.
Competency 4: Analyze how social media can be leveraged to drive awareness, customer relationships, and customer loyalty.Develop a social media plan based upon the personas and platforms selected.
Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Faculty will provide feedback as they were the recipient of your deliverable in the workplace, using the Rubric. Refer to the assessment Rubric to ensure you meet the grading criteria before submission.

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Every day we encounter hundreds to thousands of visual images, but why do some i

Caaltu — Sat, 01 Jun 2024 17:39:41 +0000

Every day we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people’s history and experiences.
Breaking down the design components of an image is also helpful when you need to design or create an image or logo to convey a message for your own business needs.
For this week’s, design a logo or image that represents your own personal brand or a company’s brand. (My brand is “DanceSpace”, an online app for dancers to reserve dance studios around the city for practice easily. )
You may use “DanceSpace” as the name. The logo must visually communicate something about you or that the company represents. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my ‘brand’? You can use any digital design tool or hand draw your logo.
Along with your image please provide a short three hundred word summary describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, the use of colors, and the reasons for any revisions.
Reading materials: https://courses.lumenlearning.com/wm-businesscommu…

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The ability to conduct a strategic market analysis is key to the development of

Caaltu — Wed, 29 May 2024 10:48:46 +0000

The ability to conduct a strategic market analysis is key to the development of a compelling brand strategy and brand platform. To conceive brand strategy, brand managers conduct a strategic analysis of the product-market in which the brand competes to discern opportunity for the brand to build a strong position with customers.
This analysis therefore requires a thorough diagnosis of the market environment in which the brand competes, and an interrogation of the brand’s ability to win in this market (Analysis of Micro and Macro environments).
The brand manager then formalizes the brand strategy–the brand positioning and the associations he/she aspires to create in customers’ minds. This strategy enables the pan-company alignment of functional strategies in support of brand and business objectives.
Your task: In this assignment you are expected to investigate a few elements that are part of a much broader brand strategy analysis:
From an analysis of the product-market in which Birkenstocks Footwear competes (35%):Explain its structure, evolution and 3-4 key qualifying dimensions (20%)
Determine the brands it competes against most directly, more indirectly and if any brands represent emerging competition (if any exist). Briefly explain your choices. (15%)
From an analysis of consumers of the product-market in which Birkenstocks Footwear competes (40%):Using Romaniuk’s Framework for CEP Generation determine the CEPs for consumers for the product-market in which Birkenstocks Footwear competes (15%)
Describe a needs-based segmentation model for the product-market in which Birkenstocks Footwear competes. Your answer should mirror the Luxury Hotel example completed in the second class. (25%)
From an analysis of how Birkenstocks Footwear competes in this product-market (25%):Infer the Leadership Philosophy for Birkenstocks Footwear (GBL Framework). It must follow the format used for the Patagonia and Starbucks examples in class. (25%)
Your key findings must be supported through referencing sources in a one-page appendix to your assignment. Your research for this assignment should include a review of publicly available information on the Internet and other sources, and your personal observations from visits to online and retail locations for the brand and its competitors. In keeping with academic rigour, insights and paper contents must be your own.
Max length: 3 pages + I page appendix for sources. You may use paragraphs, tables, diagrams sand bullet points as necessary. Use 12-point type, single spacing.

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Please answer the following questions on this week’s required readings (1-2 page

Caaltu — Wed, 29 May 2024 10:08:31 +0000

Please answer the following questions on this week’s required readings (1-2 pages, 11-point font):
Edelman, D., & Singer, M. (2015). Competing on customer journeys.
What are the four capabilities required to build a customer journey? Briefly explain each one.
In your opinion, is one capability more important than the others? Why or why not? Explain briefly.
Kemerer, C., & Dunn, B. (2017) Netflix Inc.: The disruptor faces disruption.
What is this case about? Provide a summary
What are the main theme(s) in this case? Briefly elaborate on each theme(s).

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